Your customers are already mobile.
Are you?

  • By 2013, more people will use mobile phones than pcs to get online. 2013
  • By 2015, there will be one mobile device for every person on earth. 2015

Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

Users expect their mobile experience
to be as good as their desktop experience.

  • 71%
    of users expect mobile sites to
    load as fast as desktop sites.
  • 60%
    of users expect a mobile site to
    load in 3 seconds or less.
  • 78%
    will retry a site two times or less
    if it doesn’t load initially.

Sources: Google, 2012

Your business really needs
a good mobile experience.

  • 57%
    users would
    not recommend a business
    with a bad mobile site.
  • 40%
    have turned to a
    competitor’s site after a

    bad mobile experience.
  • 23%
    of adults have cursed
    at their phones when

    a site doesn’t work.

Source: Compuware, "What Users Want from Mobile" ("Lo que los usuarios esperan de la tecnología móv

A mobile-friendly app can drive purchases.

  • 70%
    of mobile users have
    compared product prices
    on their phones.
  • 65%
    of mobile users have
    read product reviews
    on their phones.
  • 50%
    of mobile searches
    lead to purchase.

Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011

Mobile users want to connect with
the businesses in their local area.

  • 95%
    of smartphone users
    have searched for local information.
  • 61%
    of users call a business
    after searching and 59% visit the location.
  • 90%
    of these people act within 24 hours.

Source: Google, "The Mobile Movement: Understanding Smartphone Users", 2011

Apps are fun and useful,
many prefer mobile them for shopping.

  • 81%
    of users prefer mobile experience for researching prices.
  • 79%
    prefer mobile experience for product reviews.
  • 63%
    prefer them for purchasing.

Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011